• Record-Breaking Demand: Industry reports show that nearly 22 million Americans are expected to cruise in 2026, a record-breaking increase that highlights the deep loyalty and satisfaction travelers feel for the sea.
• Ketchikan’s Big Day: Today is a historic day for Ketchikan as they prepare to welcome thousands of guests from the Star Princess. Local artisans and shopkeepers have prepared special “first-arrival” welcomes for the new vessel.
• Viking’s Global Influence: Viking was recently named to TIME’s list of the Most Influential Companies of 2026, recognized specifically for its “Disruptor” status in making cultural and scientific exploration accessible to more travelers.
• Florida’s West Coast Momentum: For a quick local getaway, Sarasota and Long Beach are trending this week as “unconventional getaways,” offering a more laid-back coastal escape compared to traditional spring hubs.

Star Princess Makes Her Historic First Alaskan Port Call

This morning is a landmark moment for the fleet. At approximately 6:30 AM, the Star Princess glided into the port of Ketchikan, marking her very first Alaskan port call.

• The Welcome: To celebrate her arrival, Princess Cruises has reaffirmed its commitment to the local community with a $100,000 contribution to help rebuild the Joseph T. Craig American Legion Post 3, the oldest in the state.
• The Atmosphere: After the spectacular drone show in Seattle this weekend, the mood on board is reportedly joyous as 4,300 guests get their first taste of “Salmon Capital” hospitality.

“Meet the Makers”: A New Way to Port

Holland America Line has officially rolled out its “Community Connections” shore excursion series worldwide this season. Moving away from standard bus tours, these curated experiences take guests directly into the kitchens and workshops of local artisans.

• The Experience: In places like Katákolon, Greece, guests are now visiting family-run estates to stroll through 1,000-year-old olive groves and share traditional meals—a wonderful shift toward the kind of “intentional” travel that leaves a positive footprint.

Sustainable Exploration and “Soft Travel”

A new industry report released today highlights a beautiful shift toward “Soft Travel.” * The Trend: Rather than seeking high-adrenaline “checklist” tourism, 91% of travelers are now choosing slow-paced trips—like nature walks and reading by the sea—over high-stress itineraries.

• The Impact: This “intentionality” is driving a golden era for cruises that offer cultural immersion and scientific exploration, with major lines committing to net-zero goals through improved technology like Starlink and smart energy systems.