New Travel Trend: Help Preserve Beautiful Destinations

Get ready to be part of a wonderful global movement that helps keep the world’s most beautiful destinations pristine for generations to come! Norway is excitingly preparing to join a forward-thinking group of countries—including top spots like Spain, Japan, and Read More …

Norway Tourist Tax To Fund Sustainable Travel

In a wonderfully proactive move to protect its stunning natural beauty, Norway is taking a significant and positive step to enhance the travel experience for everyone. As of Thursday, Norwegian lawmakers have approved the introduction of a new tourist tax, Read More …

Up Norway Hut-To-Hut Hiking For Modern Explorers

Up Norway is reimagining Norway’s cherished hut-to-hut hiking tradition, making this authentic cultural experience more accessible and refined for international travelers. Traditionally, Norwegian hut-to-hut hiking emphasizes simplicity, community, and a deep connection with nature, often utilizing the extensive network of Read More …

New Adventure: Northern Norway and Sweden

Up Norway, Scandinavia’s premier curator of sustainable luxury travel, unveils its latest summer journey through Northern Norway, a 10-day coolcation crafted for those who crave adventure, cultural immersion, culinary surprises, and a deep connection to nature. This journey taps into Read More …

Best Places to See the Northern Lights in 2025

The aurora borealis, or Northern Lights, continues to be a top travel draw, and 2025 is predicted to be an exceptional year for viewing due to peak solar activity. This natural phenomenon, dependent on the sun’s 11-year cycle, will offer Read More …

Up Norway Train Journeys Across Scandinavia

Up Norway, Scandinavia’s premier sustainable luxury travel curator, unveils its top recommendations for romantic train journeys. The unforgettable escapes were designed for honeymooners, couples in love, solo travelers indulging in self-romance, or families embracing quality time together to experience the Read More …

Up Norway Celebrates UNESCO Recognition

Up Norway, Scandinavia’s premier curator of sustainable luxury travel, invites travelers to experience Norway’s newly UNESCO-recognized ‘seterkultur’ (summer farm culture), a living heritage that honors the sustainable mountain farming practices, deep-rooted traditions, and artisanal craftsmanship that have shaped Norwegian identity Read More …

PhotoStorybook: Viking Sky Culinary Delights

Sailing with Viking Ocean Cruises, we returned to Viking Sky, a ship we had enjoyed when first launched several years ago. At the time, Viking Sky was one of the first three ships in the Viking Ocean Cruises fleet. As Read More …

Up Norway Partners with InRetreat to Launch Wellness Retreats

Up Norway, the leading curator of sustainable luxury travel experiences in Scandinavia, has launched a new partnership with InRetreat, a Norwegian wellness brand known for its transformative yoga and mindfulness experiences. Together, they will offer an exclusive series of guided Read More …