Spectacular Arctic Journeys Reveal Magical Norway Marvels

Sustainable travel curator Up Norway is inviting luxury travelers to step into a world where the sun never sets and ancient folklore comes alive with the launch of its new nine-day Myths and Marvels in Helgeland Journey. Carefully crafted for Read More …

Experience The Midnight Sun Along Norway’s Majestic Coast

Luxury travel curator Up Norway has launched an enchanting new nine-day private travel experience titled Myths and Marvels in Helgeland. Operating in the breathtaking region known as the gateway to the midnight sun, this curated journey invites travelers to explore Read More …

Experience Norway: Heritage, Arctic, Aurora Peak

Up Norway has launched a new nine-day travel experience called “Forest Finns and The Arctic,” designed to immerse travelers in Norway’s diverse natural and cultural landscapes. Available for booking from October through May until 2026, the itinerary is strategically timed Read More …

Norway: Starry Arctic Nights Await Discovery

Norway is inviting travelers to discover the enchanting beauty of its Arctic night sky, even when the dazzling Northern Lights are taking a graceful pause. Beyond the aurora’s dance, a wonderful new trend of luxurious stargazing experiences is emerging, offering Read More …

Up Norway Hut-To-Hut Hiking For Modern Explorers

Up Norway is reimagining Norway’s cherished hut-to-hut hiking tradition, making this authentic cultural experience more accessible and refined for international travelers. Traditionally, Norwegian hut-to-hut hiking emphasizes simplicity, community, and a deep connection with nature, often utilizing the extensive network of Read More …

Up Norway Train Journeys Across Scandinavia

Up Norway, Scandinavia’s premier sustainable luxury travel curator, unveils its top recommendations for romantic train journeys. The unforgettable escapes were designed for honeymooners, couples in love, solo travelers indulging in self-romance, or families embracing quality time together to experience the Read More …

Up Norway Celebrates UNESCO Recognition

Up Norway, Scandinavia’s premier curator of sustainable luxury travel, invites travelers to experience Norway’s newly UNESCO-recognized ‘seterkultur’ (summer farm culture), a living heritage that honors the sustainable mountain farming practices, deep-rooted traditions, and artisanal craftsmanship that have shaped Norwegian identity Read More …