UP CLOSE WITH HISTORY
Fans of Seabourn are anxiously awaiting the debut of new Seabourn Encore this December. To feed that hunger, a dedicated Seabourn Encore microsite was set up with imagery, details and updates on the ship’s progress, including “sunsets until launch.” Now, Porthole TV debuts with a new online video series that will count down launch in an eight-episode series.
“Consumers love the behind-the-scenes footage that provides insight and exclusivity into their favorite lifestyle activities, and this type of countdown is an effective way to build anticipation and awareness for Seabourn as it’s such an important launch for the cruise line,” -Bill Panoff president and CEO of PPI Group
PortholeTV’s Debuts Countdown to Seabourn Encore series will highlight the ship’s design, cuisine, entertainment, spa, and suites with the final episode dedicated to the ship’s momentous christening and inaugural cruise. Featured: interviews and insights from Seabourn president, Richard Meadows; the ship’s preeminent hospitality designer, Adam D. Tihany; celebrity chef partner, Thomas Keller; and other cruise line partners and executives.
Did You Know?
PPI Group’s broadcast operations department also produces programming for various cruise lines’ in-cabin TV channels, including shopping, highlights, and excursions in ports of call. With its team of experts and state-of-the-art video equipment, the company has been able to push the envelope with new creative video marketing tactics that connect brands to their consumers by telling visual stories, just like the Seabourn Encore series. The first episode, which highlights construction through initial float out, as well as other PortholeTV features, can be viewed at Porthole.com/videos.