Yesterday, Norwegian Cruise Line gave away 100 free cruises in celebration of the launch of their newest ship arriving in New York City.

The cruise line set up a scavenger hunt across Manhattan where players would interactively search for clues.  Vacation seekers filled Time Square in anticipation of winning free cruises for their families. The hunt led participants across the city eventually to one of 50 golden ships, each worth two free cruises on the latest Encore ship.

The cruise line set up a stage in the center of time square where their on-board Broadway shows performed.  

Over 1,000 participants registered to play.

The cruise line will be hosting a similar event next week in Miami (on November 20).