Creative Viking Connection Targets Culturally Curious Travelers


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The National Geographic channel has charted a course to  explore the world of original content with their new Genius series, beginning with the life of Albert Einstein.  Based on Walter Isaacson’s Einstein: His Life and Universe, the series tracks the Nobel alum from obscurity through surviving Nazis in World War II and his roles as husband, father and thinker.  Viewers are promised a front row seat to how Einstein went about unlocking the mysteries of universe with a star-studded cast telling the story.  Of particular interest to us, Ron Howard directed, Genius is one part of National Geographic Society’s quest to continue changing the world.  How appropriate then for National Geographic to partner with Viking Cruises, also changing the world by taking culturally curious travelers to a growing list of interesting places around the world.

Viking Cruises recently announced a new premier partnership with National Geographic, building on their continued commitment to supporting enriching cultural programming. National Geographic’s series Genius explores the extraordinary professional achievements of the 20th century’s most brilliant icon, Albert Einstein, to reveal the man behind the mind. Although Einstein’s scientific endeavors inspire awe, few have known about his private life—until now. Geoffrey Rush and Johnny Flynn star in this new 10-part series from Academy Award winners Brian Grazer and Ron Howard.



WHEN: Don’t miss the premiere on Tuesday, April 25 at 9:00 PM ET/8:00 PM CT on National Geographic.

The Viking Cruises partnership with National Geographic adds another dimension to their efforts that go beyond transporting travelers from place to place.  Let’s review those resources:

Circuitously Connecting Travelers With Their World

The Viking/National Geographic Genius partnership promises a quality viewing experience along the lines of the popular Downton Abbey series, also a Viking partnership presentation.  The significant connecting element here is the indirect learning that happens as we view an engaging story with triumphs and tragedy.  Glued to the television as we followed the story of Downton Abbey, we came away with a good feel for what it was like to live as they did, during the time the characters were on the planet.  Traveling to that part of the world with significant history dating to that period of time is more meaningful.  Even going to places that are far removed but share a place in history brings a more purposeful travel.   Such is the world of Viking Cruises and the culturally curious who enjoy traveling with them.