CRUISE THE PLANET
The Carnival Corporation family of cruise brands includes Carnival Cruise Line, Fathom, Holland America Line, Princess Cruises, Seabourn, AIDA Cruises, Costa Cruises, Cunard, P&O Cruises (Australia) and P&O Cruises (UK). Each operated independently, they offer distinctly different travel experience covering a wide variety of interests. Maybe you knew that, maybe not. But what differentiates each of those cruise lines? A new effort from Carnival Corporation will help clarify and define that difference.
Carnival Corporation has created three original TV programs that will air on major networks on Saturday mornings right now. Representing a first in the cruise industry, this innovative communications approach builds on the company’s strategy to highlight why traveling by ocean to experience global destinations has become one of the best ways to see and learn about the world and other cultures.
Carnival Corporation’s three initial TV series will air on ABC, NBC and The CW on Saturday mornings, reaching viewers during the large family-oriented programming blocks, established to educate and entertain families and people of all ages. With almost 80 original episodes that will rotate over a span of the next 12 months, the new experiential series will use compelling and authentic storytelling to share the powerful way travel by sea connects people, places and cultures around the world. The company also has produced a fourth series that is expected to air on a mid-week evening on cable in early 2017.
The company’s new experiential content is designed to engage viewers by showcasing exciting adventures, exotic cultures and popular global destinations. Ships from all 10 of the company’s cruise line brands — – serve as the platform for engaging and emotional experiences, and each of the company’s brands will be featured in at least one of the episodes during the inaugural season.
“We are excited to launch our first original TV programs and to share compelling content and stories with millions of people,” said Arnold Donald, CEO of Carnival Corporation. “We have taken great care to develop TV shows that we believe families and people of all ages will truly enjoy watching, with interesting stories, charismatic hosts and spectacular video, showing how much fun people have traveling the world by ocean on our fleet of more than 100 cruise ships. The shows will also help dispel outdated myths about cruising and expose a much broader consumer audience to why cruising is the fastest growing segment of the vacation industry.”