• Virgin Voyages completed its first-ever call to Sitka, Alaska, with the ship Brilliant Lady.
• The visit included formal celebrations, featuring a plaque exchange and a warm reception by local leaders.
• This deployment marks the cruise line’s entry into the Alaska market for the summer season.
• Sitka continues to be a highly popular cruise destination, expecting approximately 600,000 passengers this year.

Virgin Voyages has achieved a new milestone in its expansion by making its inaugural call at Sitka, Alaska. The brand’s newest ship, Brilliant Lady, received a warm welcome from local representatives, including members of the City of Sitka and the Sitka Tribe of Alaska. This historic visit serves as the cruise line’s first entry into the Alaskan market, highlighting its growing presence in global destinations. The festivities on board included a traditional plaque exchange, heartfelt speeches, and a celebratory toast, marking the beginning of a vibrant summer season.

With this arrival, Virgin Voyages joins the diverse range of cruise lines visiting this popular port. The Brilliant Lady, which first debuted in New York in September 2025, is now spending the summer season exploring the scenic Alaskan coastline. Sitka remains a favored stop for travelers, with around 600,000 passengers expected to visit the area throughout the current season. This influx of visitors underscores the lasting appeal of Alaska as a premier cruise destination. By incorporating Sitka into its itineraries, Virgin Voyages offers its guests a unique opportunity to explore one of the most beautiful regions in the Pacific Northwest while enjoying the modern and unique cruise experience the line is known for. This expansion into the North Pacific is a positive development for both the cruise line and the local Alaskan economy as the industry continues to evolve and thrive.