• Up Norway’s Enhanced Hut-to-Hut Hiking: Up Norway is making Norway’s traditional hut-to-hut hiking more accessible and appealing to global travelers by curating personalized journeys that blend rustic DNT cabin stays with boutique accommodations, regional cuisine, and cultural experiences.
• Authentic Norwegian “Kos” Tradition: The core of the experience taps into the Norwegian ethos of “kos” (cozy contentment), emphasizing simplicity, community, a deep connection with nature, and the unique magic found in the journey between remote mountain cabins.
• Diverse and Customizable Itineraries: Up Norway offers a wide range of tailored itineraries across iconic Norwegian regions like Jotunheimen, Aurlandsdalen, Sunnmøre Alps, Hardangerfjord, and the Arctic (Lofoten, Helgeland), catering to various fitness levels and interests from challenging treks to more accessible hikes.
• Blending Rustic Charm with Refined Comfort: These curated journeys uniquely combine the authenticity of traditional hut stays and wilderness exploration with elements of luxury and comfort, such as stays in historic hotels or eco-lodges, fine regional dining, and meaningful local cultural interactions.

Up Norway is reimagining Norway’s cherished hut-to-hut hiking tradition, making this authentic cultural experience more accessible and refined for international travelers. Traditionally, Norwegian hut-to-hut hiking emphasizes simplicity, community, and a deep connection with nature, often utilizing the extensive network of over 550 DNT (Norwegian Trekking Association) cabins, many reachable only by non-motorized means.

Up Norway enhances this by curating immersive journeys that combine stays in these rural cabins with boutique accommodations, regional cuisine, and cultural encounters, all tailored to individual preferences and fitness levels.

The company’s approach focuses on the transformative power of the journey itself, capturing the Norwegian ethos of “kos” (cozy contentment) found in moments like alpine stillness, wild foraging, glacier-fed lake swims, and communal bonfire dinners. Up Norway offers diverse itineraries across stunning Norwegian landscapes.

In Jotunheimen National Park, travelers might stay in historic DNT cabins, while a trek through Aurlandsdalen Valley, Norway’s “Grand Canyon,” could end at a serene eco-lodge. The Sunnmøre Alps itineraries pair wilderness hikes with luxury stays at historic hotels like Hotel Union Øye. More adventurous travelers can tackle demanding trails in Reinheimen and Romsdalen, incorporating via ferrata climbs, while accessible options include iconic hikes like Trolltunga in the Hardangerfjord region.

In Northern Norway, such as the Lofoten Islands and the Helgeland coast, journeys mix day hikes from remote cabins with kayaking, floating saunas, and storytelling with local guides, often including interactions with Sámi culture or local producers. By blending rustic hut culture with handpicked luxury experiences and local insights, Up Norway provides a highly personalized way to discover Norway’s natural beauty. These carefully crafted routes offer a balance of challenge and comfort, designed for adventure, reflection, and a deeper appreciation of Norwegian traditions.

For more information, visit upnorway.com.

About Up Norway 

Established in 2016, Up Norway’s vision is to introduce quality conscious international travelers to truly unique Norwegian experiences. Its local expertise, sustainable approach, digital itineraries and passion for Norway open up new perspectives. Committed to creating high quality guest experiences, Up Norway has been recognized as an A-List Travel Advisor by Travel + Leisure, named one of Conde Nast Traveler’s Top Travel Specialists, recognized as a Wendy Perrin Trusted Travel Expert, and is the first and only Norwegian travel company to be Travelife and B Corporation™ certified.

Native Norwegians take pride in serving local cuisine, showing off their vibrant culture, and breathtaking nature. Up Norway’s trips focus not on standard city tours but on getting people out into the country’s stunning landscapes and in contact with the local people. Curated accommodations include not only boutique hotels but also stilted log cabins, lakeside yurts, tent igloos, and a renovated lighthouse: cozy places where you’re hosted by the owners and introduced to the local culture and traditions.

The company takes pride in offering experiences off the tourist trail and offers access to sites and stories that would be a challenge to discover otherwise. With a Digital Travel Guide provided to their guests, Up Norway uses technology to enhance its personalized service, not to replace it.

For more information on Up Norway, please visit https://upnorway.com.