Carnival Launches Exclusive Single Barrel Bourbon

A magnificent collaboration is reshaping the luxury retail experience at sea just in time for the summer travel season. An official corporate announcement reveals that vacation retail pioneer Starboard has teamed up with Carnival Cruise Line and global spirits leader Read More …

Maritime Aging Creates Unique Flavors At Sea

Important Topics To Know Holland America Line is making history this spring by announcing a sophisticated new partnership with Jefferson’s Bourbon to age spirits directly on the open ocean. To celebrate International Whiskey Day, the cruise line revealed that one Read More …

Azamazing: Unique Bourbon Aging Journey Begins At Sea

Important Topics To Know Azamara Cruises and Milam & Greene Whiskey are embarking on an innovative sensory journey called Bourbon Quest, a first-of-its-kind aging experiment at sea. Beginning March 26, 2026, a single barrel of Kentucky bourbon will board the Read More …

Holland America Expands Whiskey Program

Holland America Line is announcing a significant expansion of its single barrel whiskey program, distinguishing itself from other cruise lines in the industry. The onboard program is evolving starting this spring from a single barrel of Buffalo Trace to an impressive Read More …