US Tourism Declines: States Reevaluate Visitor Strategies

Numerous US states, including New Mexico, North Dakota, Michigan, Arkansas, Indiana, and Illinois, have experienced a successive decline in tourism for ten consecutive months in 2025. This downturn is attributed to a combination of seasonal trends, broader economic shifts, and Read More …

New Star Princess Sails Down Rose Parade Route

Princess Cruises will celebrate the new year by featuring a spectacular, larger-than-life floral replica of its newest ship, the Star Princess, in the Rose Parade on January 1, 2026, in Pasadena, California. The float is designed to showcase the awe Read More …

Swan Hellenic Launches US Sales Focus

Swan Hellenic stood out from other commercial cruises by making a point never to repeat the same itineraries twice. They also visited unusual destinations, giving guests the chance to explore places most travellers had never even heard of. Over time, Read More …

US Tourism Shifts: Hidden Gems Now Shine Bright

The United States is experiencing a fascinating evolution in its tourism landscape, with a notable shift in international traveler preferences. While iconic states like New York, California, and Florida continue to draw significant numbers, charming cities such as Charleston, South Read More …

Inside Cunard’s Bold New Brand Campaign

Cunard is celebrating its 185-year legacy with the launch of a distinctive new global brand campaign, confidently inviting travelers to experience its iconic blend of style and luxury with the new line: “Why cruise when you can Cunard.” This elegant Read More …

US Tourism: Awaiting Canadian Cross-Border Revival

It’s a really interesting moment for tourism between the US and Canada, highlighting a unique opportunity for both nations to re-evaluate and strengthen their relationship! While some US states, like California and Florida, have seen their fantastic spring 2025 campaigns Read More …

Viking Takes Delivery of Newest River Ship Viking Nerthus in Europe

 Viking® (www.viking.com) (NYSE: VIK) today announced it has taken delivery of the Viking Nerthus, the company’s newest Viking Longship®. The delivery took place this morning when the ship was presented at Meyer’s Neptun Werft shipyard in Rockstock-Warnemuende, Germany. The 168-guest Viking Nerthus joins the company’s Read More …

Viking Continues Record-Breaking Revenue, Growth

Viking Holdings is sailing into success! Their 2024 financial results showcase a year of impressive growth and strong performance. With a significant increase in revenue, gross margins, and Adjusted EBITDA, Viking has proven its ability to captivate its loyal customer Read More …

Holland America Debuts Global Brand Campaign

 Holland America Line has revitalized its tagline and positioning with the rollout of a new global brand campaign that underscores the cruise line’s differentiation in the market as well as its commitment to servicing guests. The introduction of “Savour the Journey: Experiences with Read More …