United Airlines Loyalty Strategy Shift

United Airlines has introduced a targeted credit card offer that significantly departs from traditional airline loyalty practices by including elite status as part of an initial sign-up bonus. Historically, airline credit cards have provided “elite-lite” perks, such as free checked Read More …

Experts Guide Future Of Mexican Caribbean Tourism

The Mexican Caribbean Tourism Board has officially launched a new Advisory Board comprising twelve distinguished leaders from the United States and Mexican travel, media, and luxury sectors. Announced on January 6, 2026, this initiative is designed to strengthen the global Read More …

Viking Sails Into Golf With PGA Partnership

On January 8, 2026, Viking and the PGA TOUR officially announced a significant multi-year marketing partnership. Under the terms of this new agreement, Viking has been designated as the Official Cruise Line of both the PGA TOUR and PGA TOUR Read More …

United Airlines Soars With Smart AI Marketing

In a dynamic and fast-paced media environment, United Airlines is taking a fresh and innovative approach to its brand marketing. Choosing a proactive path, the airline has successfully launched its “Good Leads The Way” campaign, which focuses on redefining the Read More …

Cities Collaborate To Welcome The World Anew

In a wonderful display of unity and proactive strategy, American cities are coming together to navigate the challenges of a shifting international travel landscape. With Duluth helping to lead the conversation, destinations including San Francisco, Orlando, Las Vegas, and Houston Read More …

Azamara Welcomes Visionary Marketing Chief

Azamara Cruises is charting an exciting course forward with the wonderful appointment of Lisa Kauffman as its new Chief Marketing Officer. This strategic addition to the leadership team brings a wealth of experience and a fresh perspective to the small-ship Read More …

Holland America Debuts Global Brand Campaign

 Holland America Line has revitalized its tagline and positioning with the rollout of a new global brand campaign that underscores the cruise line’s differentiation in the market as well as its commitment to servicing guests. The introduction of “Savour the Journey: Experiences with Read More …

Inside The Windstar Brand Collaboration with London’s Iconic The O2

Windstar Cruises today announced a new sponsorship with AEG (Anschutz Entertainment Group), the world leader in sports and entertainment.  Starting in February, Windstar will become the official cruise line of AEG owned venue The O2, the world’s most popular live entertainment, leisure, Read More …