New Norway Western Fjords Ecotour Adventure

Discover the stunning beauty and cultural richness of Norway’s Western Fjords on a NEW 9-day curated adventure. As travelers increasingly seek destinations that offer pristine landscapes and cultural authenticity, this tour immerses guests in the heart of Norway’s most iconic Read More …

Norway’s New Tourist Tax Funds Sustainable, Beautiful Tourism

Norway is taking a proactive and thoughtful step to preserve its magnificent natural landscapes for generations to come with the introduction of a new, locally-applied tourist tax, set to begin in the summer of 2026. As the country’s popularity continues Read More …

Up Norway Hut-To-Hut Hiking For Modern Explorers

Up Norway is reimagining Norway’s cherished hut-to-hut hiking tradition, making this authentic cultural experience more accessible and refined for international travelers. Traditionally, Norwegian hut-to-hut hiking emphasizes simplicity, community, and a deep connection with nature, often utilizing the extensive network of Read More …

New Adventure: Northern Norway and Sweden

Up Norway, Scandinavia’s premier curator of sustainable luxury travel, unveils its latest summer journey through Northern Norway, a 10-day coolcation crafted for those who crave adventure, cultural immersion, culinary surprises, and a deep connection to nature. This journey taps into Read More …