New Norway Western Fjords Ecotour Adventure

Discover the stunning beauty and cultural richness of Norway’s Western Fjords on a NEW 9-day curated adventure. As travelers increasingly seek destinations that offer pristine landscapes and cultural authenticity, this tour immerses guests in the heart of Norway’s most iconic Read More …

Viking Supports The Next Generation Of Stars

Viking and the Norwegian Football Federation have established an inspiring long-term partnership aimed at nurturing the next generation of athletic talent. Through the newly formed “Future Vikings” program, the cruise line will serve as the primary sponsor for the National Read More …

Norway: Starry Arctic Nights Await Discovery

Norway is inviting travelers to discover the enchanting beauty of its Arctic night sky, even when the dazzling Northern Lights are taking a graceful pause. Beyond the aurora’s dance, a wonderful new trend of luxurious stargazing experiences is emerging, offering Read More …

Norway’s New Tourist Tax Funds Sustainable, Beautiful Tourism

Norway is taking a proactive and thoughtful step to preserve its magnificent natural landscapes for generations to come with the introduction of a new, locally-applied tourist tax, set to begin in the summer of 2026. As the country’s popularity continues Read More …

Norway Tourist Tax To Fund Sustainable Travel

In a wonderfully proactive move to protect its stunning natural beauty, Norway is taking a significant and positive step to enhance the travel experience for everyone. As of Thursday, Norwegian lawmakers have approved the introduction of a new tourist tax, Read More …

Up Norway Hut-To-Hut Hiking For Modern Explorers

Up Norway is reimagining Norway’s cherished hut-to-hut hiking tradition, making this authentic cultural experience more accessible and refined for international travelers. Traditionally, Norwegian hut-to-hut hiking emphasizes simplicity, community, and a deep connection with nature, often utilizing the extensive network of Read More …

Up Norway Celebrates UNESCO Recognition

Up Norway, Scandinavia’s premier curator of sustainable luxury travel, invites travelers to experience Norway’s newly UNESCO-recognized ‘seterkultur’ (summer farm culture), a living heritage that honors the sustainable mountain farming practices, deep-rooted traditions, and artisanal craftsmanship that have shaped Norwegian identity Read More …