Tag: #BrandCampaign

Inside Cunard’s Bold New Brand Campaign

Posted onAuthorChris Owen

Cunard is celebrating its 185-year legacy with the launch of a distinctive new global brand campaign, confidently inviting travelers to experience its iconic blend of style and luxury with the new line: “Why cruise when you can Cunard.” This elegant Read More …

Holland America Debuts Global Brand Campaign

Posted onAuthorChris Owen

 Holland America Line has revitalized its tagline and positioning with the rollout of a new global brand campaign that underscores the cruise line’s differentiation in the market as well as its commitment to servicing guests. The introduction of “Savour the Journey: Experiences with Read More …