• Strategic Vietnam Debut: Spalba entered Vietnam by onboarding Angsana Lăng Cô and Banyan Tree Lăng Cô to tap into the booming Southeast Asian MICE market.
• Immersive Digital Twin Technology: Virtual 3D spatial mapping allows international planners to explore venues and test floor plans remotely, reducing venue sales cycles by up to 60%.
• AI-Powered Event Management: The platform incorporates Praloop, an artificial intelligence project management tool that centralizes venue sourcing, layout mock-ups, and planning workflows.
• Ambitious APAC and Global Scale: The company is targeting 100% growth, expanding across 80 cities to connect more than 100,000 event spaces by 2027

The global business events and hospitality landscape is advancing into an exciting digital era as SaaS-enabled B2B marketplace Spalba officially marks its entry into Vietnam. By signing premier luxury resorts Angsana Lăng Cô and Banyan Tree Lăng Cô, the platform is strategically expanding its presence across Southeast Asia to meet surging demand in the corporate meetings, incentives, conferences, and exhibitions (MICE) sector.

Vietnam has rapidly emerged as a powerhouse for international commerce, manufacturing, and business tourism, with major hubs like Ho Chi Minh City attracting corporate event planners worldwide. However, conventional venue sourcing often involves lengthy coordination and manual site visits that can stretch across several weeks. Spalba solves this challenge through advanced digital twin technology, enabling event organizers to explore venues virtually, evaluate spatial dimensions, and test custom floor plans in photorealistic 3D before traveling. This innovative workflow helps partner properties compress sales cycles by up to 60 percent while offering clients unprecedented planning agility.

The platform further enhances the event lifecycle through Praloop, an integrated artificial intelligence project management system that unifies venue discovery, mock-ups, and vendor coordination within a single digital environment. In the near term, Spalba will support its Vietnamese operations through hubs in Singapore and India, deploying specialized teams to conduct rapid 3D scans of premier properties.

Targeting 100 percent annual growth and an expansion roadmap reaching more than 80 cities globally, the company aims to assemble a network of over 100,000 active event spaces by 2027. By modernizing regional event infrastructure, Spalba empowers global planners and luxury venues to build seamless, cross-border business experiences.