- Innovative Relationship Programming: The partnership introduces an exclusive, custom-built conversation game to enhance the adults-only guest journey through meaningful emotional wellness tools.
- Seamless Digital Integration: Guests can effortlessly access relationship-building questions throughout the resort grounds by scanning convenient QR codes or utilizing the official brand mobile app.
- High-Profile Star Participants: Prominent couples from the sports, fitness, and entertainment industries are collaborating to highlight the universal importance of intentional connection.
- Initial Resort Rollout Locations: The experience debuts at select luxury Mexican properties, including Secrets Moxche and Secrets Akumal, before expanding globally across the brand portfolio
In a fast-paced world dominated by endless social media feeds and routine doomscrolling, modern couples are actively seeking a refreshing way to unplug, unwind, and genuinely reconnect. Addressing this rising demand for emotional wellness, Hyatt Hotels Corporation has announced an exciting partnership with The Skin Deep, an Emmy Award-winning relationship platform and experience design studio. Launching in June 2026, this first-of-its-kind hospitality collaboration brings innovative relationship-building programming exclusively to Secrets Resorts and Spas, part of the Hyatt Inclusive Collection.
The heart of this romantic initiative is the limited-edition physical card game, titled Away, Together. Inspired by The Skin Deep’s globally recognized relationship project, the game features masterfully crafted, thought-provoking questions designed to spark vulnerable, playful, and deeply meaningful conversations. To make the experience completely seamless, curated digital prompts are also integrated across the properties, allowing couples to scan mobile-friendly QR codes or use the Hyatt Inclusive Collection app while relaxing in lounges, dining, or resting in their suites.
To showcase the transformative power of these conversations, several high-profile modern couples are participating in the campaign. Notable figures include Olympic gold medalist Shawn Johnson East alongside former NFL athlete Andrew East, and Super Bowl Champion JuJu Smith-Schuster with fitness personality Laura Kruk. The pilot program kicks off at premier adults-only luxury destinations including Secrets Moxche Playa del Carmen and Secrets Akumal Riviera Maya, with additional pristine beachfront properties scheduled to roll out the experience in the coming months. Ultimately, the program invites travelers to rediscover the beautiful idea that the most meaningful part of any romantic getaway is not simply where you travel, but how you connect while you are there.
For information, The Skin Deep is an Emmy Award-winning experience design studio dedicated to unleashing the power of deeper human connection. They are the creators of a globally recognized, multi-format project that has been exploring the intricate landscape of human relationships since 2014. Spanning live experiences, physical and digital products, an interactive documentary, a massive social media footprint, and the book 12 Questions for Love (published by Penguin Random House), {THE AND} has become a cultural phenomenon. With nearly 1 million card games sold worldwide and closing in on 1 billion views across social media, The Skin Deep is an established global leader in using masterfully crafted questions to facilitate vulnerable, transformative conversations for people from all walks of life.