Holland America Line’s “Around the World in 11 Ways” campaign includes an online contest launching on the heels of Holland America Evolution, a multiyear investment to thoughtfully reimagine six ships and serving as the largest fleet update in the line’s 153-year history.
Evolution will deliver a comprehensive bow-to-stern revitalization brought first to Oosterdam, followed by the cruise line’s remaining Signature Class and Vista Class ships. The investment allows Holland America Line to introduce experiences and venues that are new to the fleet, add Pinnacle Class favorites like Grand Dutch Café and create new stateroom categories designed for the way people travel today, all while preserving the perfectly sized ship experience that defines the brand.
To commemorate this pivotal period in Holland America Line’s history with emphasis on both nostalgic experiences and forward momentum, the cruise line is looking to hear from globetrotters and guests about what makes them excited to travel and why they want to see the world with Holland America Line.
“Around the World in 11 Ways” represents a year-long celebration of the cruise line’s 11 ships, designed to bring Holland America’s fleet transformation to life over time. The contest follows the release yesterday of new cruises on Oosterdam, the first voyages following the ship’s renovation.
With 11 ships, 11 winners and unlimited stories to tell, “Around the World in 11 Ways” celebrates the different ways to see the world, as each Holland America Line ship offers a distinct experience and evokes memorable guest stories.
How to enter:
Participants can visit here from May 6 through Aug. 30, 2026. They can answer with a short written or video entry: “Why do you want to see the world with Holland America, and which ship would you want to cruise on to get there?”
Judging will begin mid-September, and 11 winners (one per ship) will be selected. The winners will be spotlighted monthly from September 2026 through 2027. One Grand Prize winner will be awarded a stateroom on Oosterdam’s inaugural cruise following its Evolution enhancements. Ten runners-up will win a cruise on the remaining 10 ships in the fleet.
With experiential travel continuing to surge, Holland America Line is excited to hear why travelers want to explore the world.