Holland America Line made the news via a wonderful partnership with Alaska Brewing Company to offer a variety of destination-specific beers, to the delight of passengers, ready to be immersed in the culture. Now, Holland America is back to say cheers to its 150th Anniversary by introducing a limited-edition Pilsner beer.

HAL Pils, made in partnership with Pike Brewing will be served on board across the fleet. Holland America chose the Seattle-based brewing company to honor the location of its U.S. headquarters and position as Seattle’s Hometown Cruise Line. 

A Pilsner win has proved popular due to its classic European style and newfound popularity in the craft brewing world. Described as “A zesty, bright, and refreshingly hoppy brew, HAL Pils is made with Mosaic Hops, an iconic hop from the Yakima Valley in Washington state, yielding floral and light melon flavors, big aroma and a dry finish.” …or in my world “It tastes good“

“A special-edition brew in a beautiful collector’s can is the perfect way to mark our 150th anniversary,” said Anthony Stice, vice president of dining and beverage operations for Holland America Line. “There’s no better way to honor our past and celebrate our present than to choose a classic beer style like a Pilsner that’s having a resurgence in the craft beer world. It’s clean, refreshing, and crisp and our guests are really going to enjoy this exclusive production.”

The commemorative can is adorned with the iconic Jan van Beers poster of 1898 showing a woman in a nautical-blue dress and striped, white hat that mirrors the funnels of the Holland America Line steamship she’s holding above her head. Holland America Line gave the label a twist with the company’s modern logo and updated color scheme. 

HAL Pils will be available in all bars and lounges fleetwide starting in January 2023. Six-packs also will be available for purchase in the shipboard shops.

• For more information about Holland America Line, consult a travel advisor, call 1-877-SAIL HAL (877-724-5425) or visit hollandamerica.com.