• Kenya ranks as the most screen-addicted nation globally, with residents dedicating significant hours weekly to social media browsing and short videos.
• South Africa secures the second spot, driven by heavy streaming television consumption, social media engagement, and high online wagering rates.
• The Philippines captures third place, standing out as the world’s biggest gaming nation alongside massive viewership of long-form YouTube content.
• Brazil and Mexico complete the top five, showcasing high weekly engagement in streaming television, console gaming, and music platforms

A newly released global entertainment report from October 2026 highlights the countries most hooked on online platforms, revealing fascinating digital habits across fifty analyzed nations. Kenya leads the worldwide screen addiction rankings, with users spending massive amounts of time scrolling social media posts and enjoying short-form video content. Other nations also display unique entertainment preferences, such as South Africa’s high volume of streaming television and online wagering, the Philippines ranking as the top gaming nation globally with extensive hours on video games and long-form creator content, and Brazil dedicating substantial weekly hours to Netflix series and console gaming.

Mexico rounds out the top five with strong engagement across streaming television, social media, and music platforms. Experts note that continuous-feed features like autoplay and endless scrolling make it effortless to lose track of time, which can ultimately impact nightly rest. Implementing simple habits like turning off autoplay and stepping away from devices before bedtime can help users maintain a healthy balance in their daily digital lives.