Clever: Crystal Try Before You Buy Attraction Coming To Miami

Crystal Cruises continues the most significant brand expansion in luxury travel history. Rolling out over the next three years that plan includes the launch of Crystal Yacht Cruises, Crystal River Cruises, Crystal Luxury Air, Crystal AirCruises, Crystal Exclusive Class ocean vessels and Crystal Residences.  As part of all that, Crystal plans to make the historic Shrine Building in downtown Miami a central display location for its luxury portfolio.


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The 1930’s Art Deco landmark located on Biscayne Boulevard will become the first land-based member of the Crystal portfolio and will serve as the headquarters for travelers to preview Crystal Residences at sea.  The facility will also provide an immersive and interactive experience for guests who want a glimpse into the all-inclusive Crystal Experience™.  Based in Orlando as we are, this sounds like a major attraction.

“The new Crystal showcase building will personify the grand scale of Crystal’s future as it offers the opportunity for travelers to preview the ‘World’s Best’ before they even step foot onto a ship, yacht, plane or residence,” says Crystal President and CEO, Edie Rodriguez. “Not only will visitors be able to see the elegance and luxury of a Crystal vacation but they’ll also experience the personal attention to detail and unmatched service that sets us apart from all the others.”


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Guests can gather inspiration for their own Crystal Residence while sipping espresso served at the ground floor Bistro Lounge (like the popular Bistro Café we enjoyed on Crystal Serenity), or take their vacation daydreaming to new heights while exploring the Crystal AirCruises exhibit.

Also featured, an elegant specialty restaurant, which will offering Crystal Six-Star service with menu reminiscent of favorite travel memories for returning Crystal guests, while offering a taste of what’s in store for first-time Crystal travelers.


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The ride continues up one floor as an all-encompassing 180-degree cinematic experience of all things Crystal.  Grand-scale murals and living walls will be featured, highlighting the global experiences and destinations offered with Crystal.  The two large balconies that currently adorn the building will be outfitted to reflect a ship’s private veranda, capitalizing on the building’s close proximity to Biscayne Bay.  Individual private conference rooms will line the perimeter of the second floor, offering a quiet space for guests to learn more about Crystal Residences.


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Throughout the building, signature touches of the various Crystal vacation experiences will be showcased, including a submarine suspended from the vast second floor ceiling that illustrates the adventures offered with Crystal’s yacht, Crystal Esprit, and the upcoming expedition megayacht, Crystal Endeavor, and a waterfall cascading around the outdoor dining courtyard to create the atmosphere at sea.

Open to visitors every day of the week into the evenings, Crystal’s showcase building is set to open in spring of 2017.