First time travelers choose a particular cruise line, ship, itinerary or time of year to go for a variety of reasons. One bit of information often overlooked is their mission statement. Often found on cruise line websites, the link to what a cruise line is all about rates a rather low click rate. Specific links to entertainment, activities, shore excursions, pricing & availability, culinary offerings and others rank far higher. Still, there is value in taking the time to consider the great big broad purpose/goal/way of life they are aiming for. It’s a good place to start learning about your cruise line.

Even more clarity might be found by comparing this information, cruise line by cruise line. I’ll make that easy with a summary of each + a link for more detail.

About: Carnival Cruise Line

The Fun Ships cruise line has always known what they were all about. More directly: “To Consistently Deliver Safe, Fun and Memorable Vacations at a Great Value.”

About: Royal Caribbean International

“(Royal Caribbean) guests sail on exciting itineraries to some of the world’s most popular destinations and enjoy Royal Caribbean’s friendly and engaging service.”

About: Princess Cruises

“(Princess Cruises are) renowned for innovative ships, an array of onboard options, and an environment of exceptional customer service.”

About: Holland America Line

“Through excellence we create once-in-a-lifetime experiences, every time.”

About: Seabourn

“Through genuine and intuitive service, we consistently deliver exceptional Seabourn Moments that delight our guests and create the world’s finest travel experiences.”

About: Windstar Cruises

“Mission: We imagine and deliver personalized and immersive experiences 180° from ordinary.
Vision: Enriching people’s perspective through inspired travel.”

About: Celebrity Cruises

“Extraordinary destinations. Culinary excellence. Intuitive service. Luxurious accommodations. And stunning design. That’s the Celebrity way. The Celebrity distinction.”

About: Norwegian Cruise Line

“…to provide a consistently superior cruise vacation by exceeding customer expectations and embracing our passion for innovation that delivers freedom and value for our guests, travel partners, team members, and shareholders”

About: Azamara

“Azamara^® is the new, up-market voyage experience for discerning travelers who long to reach out-of-the-ordinary destinations and indulge in amenities and service unparalleled on the high seas.”

About: Viking Cruises

“Exploring the world in comfort.”

As you were reading, did you find much disparity between what cruise lines promise and what they deliver? Share that with me via email (Chris@ChrisCruises.com) or a comment below. Oh, and I have an about page too.