- Player-Curated Travel Playbooks: The program launches 37 dedicated City Guides highlighting local dining, culture, and hidden gems recommended by current and former NFL stars.
- Global Game Coverage: The guides span every American host market alongside international destinations hosting games, including London, Madrid, Paris, Rio de Janeiro, Melbourne, and Mexico City.
- Exclusive Bonvoy Moments: Members can redeem points for customized game packages featuring VIP tickets, premium hotel stays, and athlete-led city experiences.
- Super Bowl Sleepover Return: The partnership brings back the iconic opportunity for a winning guest to stay overnight at SoFi Stadium on the eve of the Super Bowl
Marriott International is elevating the sports travel experience by partnering with the National Football League to introduce 37 player-curated City Guides through its Marriott Bonvoy loyalty platform. Reporting from Hotel Dive details how the hospitality giant is leveraging high-profile brand partnerships to create meaningful, passion-led loyalty experiences that encourage football fans to venture beyond the stadium concourse and explore host destinations. Covering every domestic and international city hosting an NFL matchup during the 2026 season, the guides deliver an insider perspective on local culture, neighborhood dining, and hidden attractions.
The curated collections draw directly from the personal favorites of current stars and football icons. Early installments showcase recommendations from Cooper Kupp in Seattle, Jerry Rice in Mexico City, and Todd Gurley in Melbourne, with guides also spanning international game sites including London, Paris, Madrid, and Rio de Janeiro. Accompanied by creative visuals from digital artist Jeff Cole, each guide provides travelers with an authentic playbook of things to see and do.
Marriott Bonvoy is backing the initiative throughout the season with immersive on-property activations and an original 10-episode video series showcasing athletes exploring their home territories. Through Marriott Bonvoy Moments, members can redeem accumulated points for exclusive football travel packages combining game tickets, luxury hotel accommodations, and private city tours. Adding to the excitement, Marriott is reviving its beloved Super Bowl Sleepover Suite, offering one winning fan an overnight stay inside SoFi Stadium the night before the championship game. By integrating sports culture with world-class hospitality, Marriott empowers travelers to experience premier destinations through the eyes of football’s greatest legends.