• Ceremonial Tree Opening: A 150-year-old Spanish olive tree will open the Los Angeles flagship store via live frequency transmission from Andalusia.
• Pioneering Waterless Skincare: Formulations replace standard water content with a bioactive, hydroxytyrosol-rich olive leaf elixir rooted in Mediterranean botanical wisdom.
• Rammed-Earth Architecture: The interior integrates 45,000 pounds of combined Spanish and Californian soil with sculptural olive tree displays designed by Jeremy Barbour.
• Immersive Wellness Experience: The flagship features master classes, expert consultations, and a dedicated room centered on botanical sound and nature connection

The waterless beauty movement is celebrating a major milestone as pioneer and industry leader Olive Tree People prepares to debut its first United States flagship store on August 27 along Abbot Kinney Boulevard in Venice, Los Angeles. In a distinctive ceremonial inauguration that replaces traditional ribbon-cuttings, a living 150-year-old olive tree rooted in Spain will remotely open the store doors through its live biological frequency transmitted across the Atlantic, linking the company’s Andalusian beginnings directly to its California chapter.

Founded in 2003 by Thomas Lommel following a personal health transformation, Olive Tree People champions ancient Mediterranean botanical traditions enhanced by modern science. While conventional cosmetic formulations commonly rely on a water base of up to 70 percent, the company replaces the water phase entirely with a bioactive, antioxidant-rich olive tree elixir concentrated in hydroxytyrosol. This holistic approach has propelled the brand into a global wellness movement supported by more than 70,000 consultant pioneers worldwide.

Designed by New York architect Jeremy Barbour of Tacklebox Architecture, the retail flagship uses approximately 45,000 pounds of compressed Spanish and Los Angeles soil crafted with the ancient technique of rammed earth. Sculptural olive branch structures replace standard retail shelving, creating a serene, natural sanctuary. Guests can explore the full portfolio of brands, participate in expert master classes, and experience the dedicated Olive re:connect room exploring plant frequencies and botanical sound baths.