• Viking Wins Prestigious “Most Trusted Brand” Award: In fantastic news, Viking was named Australia’s Most Trusted Brand for River Cruise Operators in the inaugural year of the category at the respected 2025 Reader’s Digest Trusted Brands Awards.
• A True “People’s Choice” Victory: This incredible honor is based on an independent survey of over 4,000 Australian consumers, making it a genuine reflection of the public’s trust and confidence in the Viking cruise experience.
• The Unique “Thinking Person’s” Cruise Experience: Viking stands out by offering an adult-only (18+), culturally immersive journey with enriching features like resident historians and guest lecturers, while happily excluding things like casinos and formal nights for a more relaxed, inclusive atmosphere.
• Refreshingly Inclusive Luxury: Guests enjoy a wonderfully inclusive experience with no extra charges for Wi-Fi, specialty restaurants, spa access, or beer and wine with lunch and dinner, ensuring a seamless and valuable journey on their wide range of river, ocean, and expedition cruises.

What fantastic news for Viking! The celebrated cruise line has been honored as Australia’s Most Trusted Brand in the highly competitive River Cruise Operators category at the 26th anniversary of the Reader’s Digest 2025 Trusted Brands Awards. This prestigious award is particularly special as it’s the “people’s choice,” compiled from an independent survey of over 4,000 Australians, reflecting genuine consumer trust and making Viking the inaugural winner in this brand-new category.

Michelle Black, Viking Australia and New Zealand’s Managing Director, expressed her honor, stating, “This recognition is a testament to the trust we’ve earned by consistently delivering culturally immersive river voyages that resonate with our guests.” This sentiment was echoed by Louise Waterson, Reader’s Digest Editor-in-Chief, who congratulated the Viking team for setting “such a high benchmark in the industry.” She praised Viking for its 28-year reputation of sharing the world with “The Thinking Person” through fascinating destinations and culturally captivating journeys.

Viking’s unique approach sets it apart, focusing on enriching experiences like world-class guest lecturers, resident historians, and destination-focused performances. Creating a refined and relaxed atmosphere, Viking sailings are exclusively for adults (no children under 18) and refreshingly all-inclusive, with no casinos and no extra charges for Wi-Fi, spa access, laundry, or beer and wine with meals. All guests enjoy spacious staterooms, most with private verandas, ensuring a comfortable and luxurious home base as they explore the world. From their award-winning river cruises in Europe, Asia, and Egypt to ocean voyages and expeditions to the polar regions, Viking continues to provide exceptional, destination-focused journeys for curious travelers.