• New ASTA Survey: The American Society of Travel Advisors (ASTA) has released a new survey detailing the shifting sentiment and business strategies of U.S. travel advisors in June 2025.
• Shift in Consumer Demand: The survey indicates a moderate downward shift in consumer demand, with a notable increase in clients postponing international travel rather than canceling outright.
• Impact of Federal Policies: A growing number of advisors are citing federal policies, such as tariffs and travel bans, as key factors affecting their clients’ travel decisions.
• Advisors are Adapting: In response, travel advisors are demonstrating their value by pivoting to new markets, educating clients, and providing expert guidance to navigate the changing landscape.

In a dynamic and evolving travel landscape, America’s travel advisors are once again demonstrating their incredible value and resilience. A new survey from the American Society of Travel Advisors (ASTA) highlights how these dedicated professionals are skillfully navigating the current environment, providing their clients with the expert guidance and support needed to travel with confidence.

The June 2025 survey reveals that while the industry is adapting to new travel patterns, the expertise of a travel advisor has never been more important. Advisors are playing a crucial role in educating travelers, helping them understand new policies, and finding the best opportunities for their dream vacations. As ASTA President and CEO Zane Kerby noted, members are shouldering the burden of misinformation and working diligently to protect and inform their clients.

This period of change is also sparking innovation and strategic thinking within the industry. Travel advisors are proactively exploring new markets, discovering safer regions, and creating more flexible travel options for their clients. While some travelers are choosing to postpone their international trips, overall interest in travel remains high. Advisors are beautifully rising to the occasion, acting as trusted partners who can turn uncertainty into unforgettable, well-planned adventures. This showcases the essential and enduring role of the travel advisor in making travel dreams a reality.