- Charleston, South Carolina, was named the happiest small beach town in America, based on an AI analysis of Instagram photos.
- The study utilized the DeepFace AI emotion recognition model to analyze 100,000 photos from 100 small coastal towns.
- Huntington Beach, California, was identified as the most emotionally expressive town, showing the most intense smiles.
- At the state level, Georgia and South Carolina emerged as the areas with the highest average happiness index scores.
An innovative study by Beach.com has successfully determined the happiest small beach towns in America by analyzing 100,000 Instagram photos. This fascinating research, which utilized the AI-powered emotion recognition model DeepFace, goes beyond picturesque views to confirm where coastal residents and visitors genuinely radiate joy. The findings highlight the fact that genuine delight and carefree living are not just assumptions but verifiable realities in certain seaside communities.

The study proudly crowns Charleston, South Carolina, as the happiest small beach town in the U.S. Out of over a thousand faces analyzed, the majority showed dominant expressions of happiness, resulting in the highest score on the happiness index. The positive tide seems strong in this region, as Mount Pleasant, South Carolina, immediately follows at the number two spot. On the West Coast, Huntington Beach, California, also shines brightly, securing the number three position and demonstrating high emotional expressiveness.
The analysis further revealed that, at the state level, Georgia holds the highest average happiness index, closely followed by South Carolina. This research not only identifies destinations brimming with smiles but also provides compelling data for travelers seeking to match scenic beauty with genuine, joyful community spirit. These findings serve as an excellent guide for planning a perfect getaway where charm and laughter create lasting memories.
