Viking Holdings Ltd (NYSE:VIK) has strategically positioned itself for long-term growth through a multi-year marketing partnership with the PGA TOUR, effective through 2030. This agreement designates Viking as the Official Cruise Line of both the PGA TOUR and PGA TOUR Read More …
Emirates has officially announced a six-year partnership with the Hero Dubai Desert Classic, reinforcing the airline’s long-standing commitment to the sport of golf in the Middle East. This agreement revives a relationship that dates back to 1989 when the airline Read More …
On January 8, 2026, Viking and the PGA TOUR officially announced a significant multi-year marketing partnership. Under the terms of this new agreement, Viking has been designated as the Official Cruise Line of both the PGA TOUR and PGA TOUR Read More …
Viking and the Norwegian Football Federation have established an inspiring long-term partnership aimed at nurturing the next generation of athletic talent. Through the newly formed “Future Vikings” program, the cruise line will serve as the primary sponsor for the National Read More …
Emirates is proudly expanding its commitment to global sports by announcing an exciting new partnership with World Rugby, becoming an Official Partner of the Women’s Rugby World Cup 2025. This wonderful collaboration highlights the airline’s dedication to advancing the sport Read More …
Qatar Airways achieved a historic “sponsorship treble” at the UEFA Champions League final in Munich on May 31, 2025, serving as an official sponsor of both finalists, Paris Saint-Germain (PSG) and FC Internazionale Milano (Inter), as well as the competition Read More …