Tag: #SportsBiz

Emirates Soars With New Dubai Golf Partnership

Posted onAuthorChris Owen

Emirates has officially announced a six-year partnership with the Hero Dubai Desert Classic, reinforcing the airline’s long-standing commitment to the sport of golf in the Middle East. This agreement revives a relationship that dates back to 1989 when the airline Read More …

Viking Sails Into Golf With PGA Partnership

Posted onAuthorChris Owen

On January 8, 2026, Viking and the PGA TOUR officially announced a significant multi-year marketing partnership. Under the terms of this new agreement, Viking has been designated as the Official Cruise Line of both the PGA TOUR and PGA TOUR Read More …