Viking Sails Into Golf With PGA Partnership

On January 8, 2026, Viking and the PGA TOUR officially announced a significant multi-year marketing partnership. Under the terms of this new agreement, Viking has been designated as the Official Cruise Line of both the PGA TOUR and PGA TOUR Read More …

2026: Luxury Brands Launch Exciting New Cruise Ships

The cruise industry is set for significant expansion in 2026 and beyond as several new lines, ranging from renowned hospitality brands to specialized niche operators, prepare to launch their inaugural vessels. Leading the wave of luxury hotel expansions into the Read More …

Discover Luxury Small Ship Cruising This Season

Windstar Cruises has introduced its “Beyond Inclusive” Wave Season promotion, which the company identifies as the most comprehensive value offering in its history. This promotion is available for bookings made from December 17, 2025, through March 31, 2026, and applies Read More …

Mercedes Sets Sail With Luxury Superyacht

Mercedes-Maybach is charting an inspired new course into the maritime world with the debut of the Maybach Ocean Club. This exclusive, invitation-only initiative centers on a magnificent 155-meter superyacht named Beyond Horizons, which is scheduled to begin its inaugural season Read More …

Scenic Eclipse Hosts Historic Antarctic New Year

Scenic Group has announced that its discovery yacht, the Scenic Eclipse, will be featured in the ABC News live New Year’s Eve broadcast on December 31, 2025. This event represents a notable milestone in broadcasting history, as it marks the Read More …

Experience Mexico’s Ultimate Luxury Nighttime Dining Adventure

The “Rhythms of the Night” experience in the Bay of Banderas has entered a new phase with the launch of the “Premier Gastronomic Journey.” This initiative, introduced by the Adventures Group, marks a significant shift for the long-standing dinner-and-show attraction Read More …

New Players Transform European River Cruise Market

The European river cruise market is undergoing a significant transformation as several major industry players prepare to launch new services in 2026 and 2027. While established lines currently operate over 400 vessels in the region, three distinct companies—Trafalgar Tours, National Read More …

Luxury Travel Expands With Iconic 2026 Openings

PURPLE has released a curated preview of significant hotel openings and reopenings scheduled for 2026, highlighting a global expansion of luxury hospitality. This collection emphasizes properties that blend heritage with modern design, marking debuts in new regions and the revitalization Read More …

Explore The World On This Epic Seabourn Voyage

Seabourn has revealed its 2028 “Cape to Cape” world cruise, a 120-day expedition aboard the Seabourn Quest designed to celebrate the cruise line’s 40th anniversary. Scheduled to depart from Miami on January 7, 2028, the voyage will cover more than Read More …