4 Important Topics to Know The research emphasizes that loyalty has become an emotional investment for consumers. Approximately 90.90% of shoppers expressed a desire to be treated as loyal customers, indicating that human-centric recognition matters more than technical program mechanics. Read More …
Scenic Group has officially launched its unified global loyalty program, Scenic & Emerald Rewards, which integrates the previously separate Scenic Club and Emerald Explorer platforms. This consolidation aims to provide a streamlined account experience for passengers of both Scenic Luxury Read More …
Virgin Voyages is bringing a refreshing and playful spirit to the travel industry this February with the launch of its innovative Valentine’s Day Breakup Hotline. This clever campaign invites travelers to playfully vent their frustrations regarding traditional loyalty programs, such Read More …
United Airlines and Instacart have launched an exciting new collaboration, providing United MileagePlus members with even more convenient ways to save time, earn rewards, and unlock exclusive benefits. This innovative partnership, effective October 6, 2025, marks a first for an Read More …
The cruise industry is experiencing a remarkable boom, largely driven by younger generations, making cruise travel an increasingly central part of loyalty programs and customer engagement. Once considered a luxury for special occasions, cruising has evolved into a mainstream vacation Read More …