Southwest Airlines’ Exciting New Era of Boarding

Southwest Airlines is embarking on an exciting new chapter, thoughtfully evolving its customer experience with the introduction of assigned seating. This highly anticipated update, set to begin on January 27, 2026, marks a significant and positive step in the airline’s Read More …

Southwest Details Assigned Seating Experience

Southwest Airlines is embarking on an exciting new chapter, thoughtfully evolving its customer experience with the introduction of assigned seating. This highly anticipated update, set to begin on January 27, 2026, marks a significant and positive step in the airline’s Read More …

May 1: New American Air Boarding Process Begins

American Airlines is implementing a new boarding process, adding five minutes to their standard boarding times, effective May 1st. Benefits of the new process include: This change aims to alleviate jet bridge congestion, provide passengers more time to stow luggage, Read More …

American Airlines Expands Boarding Technology This Holiday Season

Just in time for the holiday season, American Airlines is expanding technology that supports the boarding process to more than 100 airports across the U.S. The technology platform ensures customers receive the benefit of boarding in their assigned group and Read More …