• Limited Booking Window: The special $25 deposit offer and associated perks are valid only for reservations made from January 5 through January 12, 2026.
• Key Promotional Benefits: The sale includes significant incentives such as up to 30% off fares, free balcony upgrades, substantial onboard credit, and free sailing for children on select routes.
• Media Tie-In: The sales event is timed to run concurrently with Holland America Line’s week-long feature on the popular game show Wheel of Fortune.
• Alaska Travel Bonus: Bookings for Alaska itineraries include an extra perk of up to $200 in shore excursion credits when using the specific promo code provided.

Holland America Line has launched a significant promotional campaign coinciding with “Cruise Week,” during which the company will be featured nightly on the television game show Wheel of Fortune. To celebrate this media partnership, the cruise line has enhanced its existing “Start Your Journey” sale by reducing the required reservation deposit to just $25 per person. This reduced deposit option is available for bookings made between January 5 and January 12, 2026.

The promotion applies to a broad selection of cruises and cruisetours scheduled to depart from the summer of 2026 through the spring of 2027. In addition to the lowered deposit, the sale offers a suite of financial incentives designed to attract travelers. These benefits include fare discounts of up to 30%, complimentary upgrades to balcony staterooms, and onboard credits totaling up to $500 per booking. Furthermore, the line is offering a “kids cruise free” option on select itineraries.

A specific incentive has been structured for travelers interested in Alaskan voyages. Guests who book an Alaska cruise or cruisetour during this period can receive up to $200 in shore excursion credits per stateroom by using a designated promotional code. Kacy Cole, the chief marketing officer for Holland America Line, stated that the initiative aims to generate enthusiasm for travel in the new year, highlighting destinations from Alaska to global voyages. Travelers are encouraged to review the complete terms and conditions via the company website or through travel professionals.