- Princess Cruises has secured rights to broadcast all 104 matches of the FIFA World Cup 26™ live across its entire fleet of 17 ships from June 11 through July 19, 2026.
- Guests can watch the matches via in-stateroom TVs on Sport 24 Special Event Channels or view select marquee matches on the outdoor big screens on the Lido Decks.
- The coverage is available fleetwide, allowing fans sailing to destinations like Alaska, Europe, the Caribbean, and Japan to follow the tournament without interruption.
- The cruise line is offering its “Come Aboard Sale” concurrently, providing substantial savings such as up to 40% off fares and free third/fourth guests, making it an excellent time to book.
Princess Cruises is scoring a major victory for its guests by announcing secured rights from IMG to broadcast every match of the FIFA World Cup 26™ across its entire 17-ship fleet. This exciting initiative, branded as “Pitch-Perfect Vacations,” ensures that soccer fans no longer have to choose between their dream summer cruise and following the world’s biggest sporting event. From June 11 through July 19, 2026, all 104 thrilling matches will be available fleetwide, bringing the excitement of the tournament directly to the sea.
Guests will have multiple fantastic viewing options. They can enjoy in-stateroom live coverage of every game via Sport 24 Special Event Channels or experience the electric atmosphere of select marquee matches on the outdoor big screens located on the Lido Decks. Adding to the fun, the cruise line will host various viewing parties, encouraging guests to don their team jerseys and cheer alongside fellow fans, truly bringing the spirit of the stadiums onboard. This commitment ensures that regardless of whether guests are exploring the Caribbean, sailing the Mediterranean, or viewing glaciers in Alaska, they won’t miss a single goal.
To make booking this incredible experience even easier, Princess Cruises is promoting its “Come Aboard Sale” during the Wave Season. This champion-level sale offers significant savings on select voyages, including up to 40% off cruise fares, instant savings of up to $500, 50% reduced deposits, and free third and fourth guests. This combination of world-class cruising, exciting global soccer coverage, and amazing deals makes 2026 an unbeatable year to sail with Princess Cruises.
Additional information about Princess Cruises is available through a professional travel advisor, by calling 1-800-PRINCESS (1-800-774-6237), or by visiting the company’s website at princess.com.
About IMG
IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and events management. It powers growth of revenues, fanbases and IP for more than 250 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, DP World Tour, and The R&A, as well as UFC, WWE, and PBR. IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE:TKO), a premium sports and entertainment company.
About Princess Cruises:
Princess Cruises is The Love Boat, the world’s most iconic cruise brand that delivers dream vacations to millions of guests every year in the most sought-after destinations on the largest ships that offer elite service personalization and simplicity customary of small, yacht-class ships. Well-appointed staterooms, world class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences and boundless activities blend with exclusive Princess MedallionClass service to create meaningful connections and unforgettable moments in the most incredible settings in the world – the Caribbean, Alaska, Panama Canal, Mexican Riviera, Europe, South America, Australia/New Zealand, the South Pacific, Hawaii, Asia, Canada/New England, Antarctica, and World Cruises. Star Princess, the brand’s newest and most innovative ship, launched October 2025, and sister ship to Sun Princess, named Condé Nast Traveler Mega Ship of the Year for a second consecutive year. The company is part of Carnival Corporation & plc ((NYSE/LSE:CCL, NYSE:CUK).