Royal Caribbean Expands Private Clubs For Communities

Posted onAuthorChris Owen

  • Strategic expansion of private destinations from two to eight locations by 2028
  • Implementation of master planning to effectively manage crowds and overtourism
  • Creation of local jobs and public-private partnerships like the Bahamian ownership model
  • Enhancement of guest satisfaction through curated land-based experiences and beach clubs

Royal Caribbean President Michael Bayley is enthusiastically championing the cruise line’s strategy to expand its portfolio of private destinations. He believes these projects are wonderful for guests and highly beneficial for local communities. The company plans to grow its collection of private retreats from two to eight by 2028. This ambitious growth includes the upcoming Royal Beach Club on Paradise Island in Nassau and a newly announced Royal Beach Club in Santorini, Greece, scheduled for summer 2026.

Bayley emphasizes that these developments allow for master planning, which helps solve issues related to overtourism while delivering curated, high-quality experiences for travelers. He suggests that careful foresight ensures both visitor satisfaction and community harmony. Addressing concerns about local economic impact, Bayley highlights the deep relationships and investments the company builds within these regions. He notes that successful projects require the full support of both the government and the local population.

A shining example of this collaborative approach is the Royal Beach Club Paradise Island, which features a public-private partnership where Bahamians hold a 49% share. Furthermore, the destination will be entirely operated and supplied by local companies. Similarly, the Perfect Day Mexico project is expected to create 3,000 jobs, and the Santorini club will be run by the local community to help alleviate congestion on the island. Bayley remains optimistic about the future, indicating that the company will continue to evolve its offerings based on what their customers desire. This strategy promises a bright future for sustainable tourism and enhanced vacation experiences.