• Historic “Sponsorship Treble”: Qatar Airways was the official sponsor of both UEFA Champions League finalists (PSG and Inter Milan) and the competition itself for the May 31, 2025, final in Munich, a first-ever achievement.
• Extensive Fan Engagement: The airline created numerous unique fan experiences, including sold-out travel packages, a live podcast with football legends (Rio Ferdinand, Makélélé, Julio Cesar), and a halftime ticket giveaway by Kaká.
• Commitment to Social Responsibility: A “Dream Night” initiative, in collaboration with PSG and Inter, provided two children facing adversity with a special pitch-side and match-viewing experience.
• Strategic Global Sports Sponsorship: This UEFA Champions League partnership is a significant component of Qatar Airways’ broad strategy of engaging with global audiences through high-profile sports sponsorships across various disciplines.

Qatar Airways achieved a historic “sponsorship treble” at the UEFA Champions League final in Munich on May 31, 2025, serving as an official sponsor of both finalists, Paris Saint-Germain (PSG) and FC Internazionale Milano (Inter), as well as the competition itself. This unprecedented move cemented the airline’s prominent position in global club football, highlighting its commitment to excellence and its deep connection to the sport.

The airline’s involvement extended far beyond mere branding, focusing on creating memorable fan experiences. Qatar Airways offered exclusive UEFA Champions League travel packages—including flights, hotel stays, and match tickets—which completely sold out, reflecting massive global fan demand.

In the lead-up to the final, the airline presented “Rio Meets Powered by Qatar Airways,” a special live podcast at the UEFA Champions Festival hosted by football legend Rio Ferdinand, featuring PSG icon Claude Makélélé and Inter Milan legend Julio Cesar. Further enhancing the fan experience, Qatar Airways’ Global Ambassador, Brazilian legend Kaká, awarded two lucky fans complimentary Business Class tickets to any Qatar Airways destination during a unique halftime activation.

Demonstrating its commitment to social impact, Qatar Airways collaborated with PSG and Inter on a special “Dream Night” CSR initiative. This provided two children—one supported by PSG Communities (with autism) and one from Inter Campus (recovering from leukemia)—an unforgettable experience, including watching the pre-match warm-up from the pitch side and cheering for their teams from the stands.

Additionally, Qatar Airways hospitality guests enjoyed an evening with club legends, and Privilege Club members had access to VIP matchday experiences. The airline’s cabin crew also lined the players’ tunnel during the walkout, visible to a global audience.

This landmark UEFA Champions League engagement is a key part of Qatar Airways’ extensive portfolio of high-profile global sports partnerships, which includes FIFA, Formula 1®, MotoGP™, and numerous other sporting disciplines and teams worldwide, underscoring its strategy of connecting with global audiences through the universal appeal of sport.

And how about that food on Qatar Airways? Here you go: