• New Strategic Partnership: Starboard, a leading curator of retail at sea, has announced its first-ever partnership with Princess Cruises.
• Debut on Star Princess: The new, curated retail experiences will be launched on the newest Sphere-Class ship, Star Princess, during its inaugural season this fall.
• Innovative Retail Concepts: The partnership will introduce a destination-themed boutique, in-person brand activations, and extensive personalization services for guests.
• Elevated Luxury Offerings: The ship will feature unique luxury retail, including a first-at-sea Chanel beauty shop-in-shop and a collection of vintage designer handbags.

In an exciting new collaboration, the world’s leading retail curator at sea, Starboard, is partnering with Princess Cruises for the first time to create a beautifully curated and premium shopping experience aboard the new Star Princess. This wonderful partnership will debut with the ship’s inaugural season this fall, promising to delight guests with a host of innovative and personalized retail offerings.

The new retail spaces, spanning nearly 5,000 square feet, are thoughtfully designed to be more than just stores; they are immersive destinations in themselves. A fantastic new feature will be a destination-themed boutique that brings the essence of the ship’s itinerary, starting with the Caribbean, directly onboard through locally sourced and artisanal products. The experience is further enhanced with unique personalization services, allowing guests to customize apparel and accessories to create one-of-a-kind keepsakes.

This collaboration also brings a new level of luxury to the high seas, with the introduction of a first-at-sea Chanel beauty shop-in-shop and a curated collection of vintage luxury handbags. As Lisa Bauer, CEO of Starboard, and Alfredo Jimenez, Vice President of Hotel Operations at Princess Cruises, both shared, this partnership is all about creating a memorable, holistic, and elevated retail journey that truly resonates with guests.