• New “Refreshingly Free” Campaign: Holland America Line has launched its exciting “Refreshingly Free” campaign, spotlighting its unique Caribbean cruise experience that prioritizes perfectly sized ships, relaxation, and connection over crowded mega-ships and onboard theme parks.
• Incredible “Travel By Sea” Promotion: From June 5 to July 31, 2025, guests can seize the “Travel By Sea” offer, featuring amazing deals like up to 40% off fares, FREE prepaid crew appreciation, FREE fares for kids, and 50% reduced deposits on select global voyages from Fall 2025 to Spring 2026.
• Focus on the Holland America Line Difference: The campaign and promotion emphasize what makes these voyages special: leisurely travel, exceptional space, acclaimed Destination Dining and Global Fresh Fish Program, plus access to the beautiful private island, Half Moon Cay.
• Maximize Value with Combinable Offers: The “Travel By Sea” deals can be combined with Holland America Line’s popular “Have It All” premium package, adding even more value with included shore excursions, a Signature Beverage Package, specialty dining, and Wi-Fi for an truly exceptional and carefree vacation.

Holland America Line is making a splash with its vibrant new “Refreshingly Free” campaign and an incredible “Travel By Sea” promotion, inviting travelers to discover a wonderfully different way to experience the Caribbean and other stunning global destinations. Launched today, June 5, 2025, the campaign celebrates what sets Holland America Line apart: an emphasis on perfectly sized ships that offer ample space for relaxation and genuine connection, a delightful alternative to oversized ships and onboard amusement parks. It’s all about embracing the art of leisurely travel.

Kacy Cole, Holland America Line’s Chief Marketing Officer, highlighted that the campaign showcases “the elements on board and ashore that truly set us apart,” promising experiences “too good to hurry through.” This includes indulging in the cruise line’s acclaimed Destination Dining, enjoying the innovative Global Fresh Fish Program, and unwinding on the pristine white-sand beaches of its private island paradise, Half Moon Cay.

Adding to the excitement, the “Travel By Sea” promotion, running from June 5 through July 31, 2025, offers fantastic value. Guests can enjoy savings of up to 40% off cruise-only fares, receive free prepaid crew appreciation, benefit from free fares for kids (ages 18 and under traveling as third and fourth guests in a cabin), and secure their booking with 50% reduced deposits.

This offer applies to select departures from Fall 2025 through Spring 2026, covering a wide array of global destinations including the Caribbean, Mexico, the Panama Canal, Asia, Australia/New Zealand, and more. Even better, these deals can be combined with Holland America Line’s popular “Have It All” premium fare, which bundles fantastic amenities like shore excursions, a Signature Beverage Package, specialty dining, and a Wi-Fi Surf Package for an even more inclusive and memorable vacation.

It’s a good idea and we’ll be watching to see how effectively it is executed. Stay tuned.

Hundreds of cruises are included in the Travel By Sea promotion. All fares listed are per person, per day based on double occupancy and are subject to change. Example departures:

• 7-day Eastern Caribbean: Amber Cove & Bahamas on Zuiderdam, Nov. 15, 2025, starting at $100.
• 27-day South Pacific Crossing on Noordam, Oct. 12, 2025, starting at $112.
• 7-day Eastern Caribbean on Eurodam, Nov. 30, 2025, starting at $107.
• 7-day Western Caribbean on Nieuw Statendam, Dec. 20, 2025, starting at $135.
• 15-day Indonesian Holiday on Westerdam, Dec. 20, 2025, starting at $135.
• 15-day Panama Canal with HISTORY Channel on Zuiderdam, Jan. 31, 2026, starting at $141.
• 9-day Southern Caribbean & ABC Islands with HISTORY Channel on Rotterdam, March 13, 2026, starting at $149.
• 22-day Panama Canal on Koningsdam, April 10, 2026, starting at $117.

Travel By Sea excludes Grand Voyages. For more information about Holland America Line and for full Travel By Sea terms and conditions, consult a travel advisor, call 1-877-SAIL HAL (877-724-5425) or visit hollandamerica.com.

About Holland America Line [a division of Carnival Corporation and plc (NYSE: CCL and CUK)] 

Holland America Line has been exploring the world for more than 150 years with expertly crafted itineraries, extraordinary service and genuine connections to the destinations. Offering a perfectly-sized ship experience, its fleet of 11 vessels visits nearly 400 ports in 114 countries around the world and has shared the thrill of Alaska for more than 75 years — longer than any other cruise line. Savour the Journey isn’t just a tagline, it’s a reinforcement that the cruise line provides experiences too good to hurry through, connecting travelers to the world and each other. Award-winning enrichment programming, entertainment and cuisine that brings each locale on board, including a revolutionary Global Fresh Fish Program, put Holland America Line at the forefront of premium cruising.