• The partnership aims to double student participation in the Keiki Whale Watch program by 2026
• At least 50 percent of participating Maui County students will receive full sponsorship through the initiative
• Support extends to the World Whale Day Parade on February 15 to celebrate marine conservation
• Integrated onboard programming on the Pride of America will educate guests about Maui’s whale season

Norwegian Cruise Line Holdings is making a meaningful splash in environmental education through a vibrant new partnership with the Maui-based Pacific Whale Foundation. This collaboration aims to significantly expand the Keiki Whale Watch program, which is a beloved cornerstone of marine learning for students in grades two through eight. By doubling the program’s capacity in 2026, the initiative will provide over 2,200 students with hands-on ocean education that blends traditional classroom lessons with awe-inspiring, expert-led whale-watching excursions. This is a particularly wonderful opportunity for local youth, as many participating students from underserved communities will be experiencing their first boat trip to see humpback whales in their natural habitat.

This alliance is a key component of the company’s Sail & Sustain global sustainability strategy, which focuses on community investment and the protection of shared marine resources. In addition to the classroom expansion, the partnership includes dedicated support for the 45th annual World Whale Day Parade on February 15, 2026. This festive community event along South Kihei Road serves as a joyful celebration of ocean conservation and cultural heritage. To further promote this spirit of stewardship, Norwegian Cruise Line will feature special educational programming and talks by Hawaiian Ambassadors aboard the Pride of America during the parade weekend, ensuring that guests also feel connected to the vital message of whale season.

By investing in the next generation of environmental stewards, Norwegian Cruise Line Holdings is fostering a deeper connection between people and the planet. This proactive approach to sustainability demonstrates how the travel industry can positively impact local ecosystems while empowering young minds. Through these immersive science-based experiences, the partnership helps ensure a bright and harmonious future for Maui’s marine life and its community.