Important Topics to Know:

• The Upgrade Lounge by Marshalls: A complimentary, premium pop-up airport lounge at JFK’s Terminal 4, open May 21-28, 2025, for Memorial Day travelers, offering free amenities like a beauty bar and premium giveaways.
• Accessible Premium Experience: The lounge aims to provide an elevated airport experience to all travelers, addressing the common cost barrier associated with traditional airport lounge access.
• Collaboration with Amanda Batula: TV personality Amanda Batula has partnered with Marshalls to curate the lounge experience and “The Upgrade Shop.”
• The Upgrade Shop on Marshalls.com: An online, shoppable collection of spring/summer fashion and travel essentials curated by Amanda Batula, extending the “upgrade” theme beyond the physical lounge.

Marshalls is launching “The Upgrade Lounge,” an immersive pop-up airport experience at JFK International Airport’s Terminal 4, aiming to provide travelers with premium amenities without a first-class ticket. Open from May 21 to May 28, 2025, to coincide with the busy Memorial Day travel weekend, the lounge embodies Marshalls’ mission of offering access to better quality, experiences, and value beyond its stores. This initiative addresses survey findings that cost is a significant barrier for many travelers wishing to access airport lounges.

The Upgrade Lounge will offer complimentary perks designed to surprise and delight, reflecting the on-trend fashion, top beauty brands, and travel essentials found in Marshalls stores. Key features include a style-centric atmosphere with the latest fashion and travel accessories on display, plush seating, a beauty bar for refreshments with name-brand products, and free premium amenity kits and snacks. The lounge will be open daily from 8 AM – 12 PM and 5 PM – 9 PM, with the seating area accessible 24/7.

In conjunction with the physical lounge, Marshalls is collaborating with TV personality Amanda Batula. She has helped curate the lounge experience and has also launched “The Upgrade Shop” on Marshalls.com. This online, shoppable edit features Batula’s favorite spring/summer fashion and travel essentials, extending the “upgrade” experience to a wider audience. Sonya Cosentini, VP of Brand Marketing at Marshalls, stated the initiative brings the brand’s philosophy of providing “the good stuff” – high-quality, stylish finds at amazing value – to the travel space. Amanda Batula expressed excitement about making quality and style more accessible through both the lounge and the online shop.

About Marshalls:
Marshalls is one of the nation’s leading off-price family retailers with more than 1,200 stores spanning 48 states, D.C., and Puerto Rico, and online at Marshalls.com. Since opening its first store more than 60 years ago, the Marshalls name has become synonymous with off-price shopping. Marshalls shoppers can find an amazing selection of high-quality, on-trend, brand name and designer merchandise for women, beauty, accessories, footwear, home and more – all at amazing prices. For fashion tips, style alerts, and more, follow us @Marshalls on Instagram and TikTok. Visit Marshalls.com to shop online and locate your nearest store.