Luxury Travel Expands With Iconic 2026 Openings

Posted onAuthorChris Owen

  • Landmark Revivals: The reopening of the iconic Delano Miami Beach and the restoration of a 19th-century palazzo for The Lake Como EDITION.
  • Global Brand Expansions: Major debuts for Rosewood, Soho House, and The Standard in key international markets including Japan, Mexico, and Portugal.
  • Design and Culture: A focus on properties that integrate local heritage, such as The Standard, Mexico City and The Zetter Bloomsbury in London.
  • Nature and Wellness: New retreats emphasizing natural surroundings and holistic well-being, including Skýra Retreat in Finland and JW Marriott’s safari camp in Kenya.

PURPLE has released a curated preview of significant hotel openings and reopenings scheduled for 2026, highlighting a global expansion of luxury hospitality. This collection emphasizes properties that blend heritage with modern design, marking debuts in new regions and the revitalization of iconic landmarks.

In the United States, the historic Delano Miami Beach will reopen in early 2026 following a comprehensive redesign that honors its Art Deco roots while introducing new wellness and dining concepts. On the West Coast, Ian Schrager’s PUBLIC West Hollywood is set to launch in spring 2026, featuring a design collaboration with John Pawson and a rooftop terrace offering panoramic views of Los Angeles.

Internationally, the portfolio is equally robust. Rosewood is expanding its footprint with debuts in the French Alps (Courchevel), Greece (Crete), and Saudi Arabia (Red Sea), focusing on destination-led luxury. Soho House continues its global growth with its 50th property opening in Tokyo, alongside a new coastal retreat in Los Cabos, Mexico. The Standard brand is also making strides, with new locations in Lisbon and Mexico City, both designed to reflect the local cultural and architectural fabric.

Additional notable openings include The Lake Como EDITION in Italy, marking the brand’s second Italian property, and the Gran Hotel Margalida in Mallorca, which promises an intimate, sustainability-focused experience. For nature enthusiasts, the Skýra Retreat in Finnish Lapland offers Arctic luxury, while the JW Marriott Mount Kenya Safari Camp provides immersive conservation experiences. These diverse openings reflect a broader industry trend towards personalized, design-forward, and location-specific travel experiences.