Important Topics To Know

• Campaign Launch and Objective: The “Korea Now: All You Imagine” campaign by KTO aims to showcase Korea as a versatile destination fulfilling diverse travel dreams, running from May 21 to October 31, 2025.
• Four Cultural Themes: The campaign is structured around four key themes to attract varied interests: “K-Pop Heaven Korea,” “Taste The Real Korea,” “Magnificent Korea,” and “Beyond Luxury Korea.”
• AI-Driven Personalized Advertising: KTO is utilizing advanced AI technology to deliver customized travel content to audiences in the United States and Canada.
• Grand-Prize Sweepstakes: A “Trip Planner Sweepstakes” offers participants a chance to win two round-trip tickets to Korea by completing a survey about their travel preferences.

The Korea Tourism Organization (KTO) New York Office has launched a new promotional campaign titled “Korea Now: All You Imagine,” running from May 21 through October 31, 2025. The initiative is designed to portray South Korea as a destination offering limitless possibilities, capable of transforming into whatever a traveler envisions. A key strategy involves using advanced AI-driven advertising to deliver personalized travel content to potential visitors across the United States and Canada, catering to a wide array of interests.

This year’s campaign encourages travelers to picture their ideal Korean experience through four distinct and captivating themes. “K-Pop Heaven Korea” allows visitors to immerse themselves in the global music phenomenon, exploring iconic landmarks and engaging in fan activities. “Taste The Real Korea” focuses on the country’s diverse culinary scene, from street food staples like tteokbokki to Korean BBQ and refined temple cuisine.

“Magnificent Korea” invites exploration of the nation’s rich history, stunning natural landscapes, and cultural sites, including palaces and traditional villages. Lastly, “Beyond Luxury Korea” highlights premium offerings such as world-class spas, five-star accommodations, designer shopping, and leading skincare treatments.

A significant component of the campaign is the “Trip Planner Sweepstakes.” Participants can complete a short survey to discover their personalized Korean travel style and, in doing so, enter a draw for a grand prize of two round-trip tickets to Korea. Heejin Cho, Executive Director of the KTO New York Office, emphasized that the campaign, with its expanded themes and sweepstakes, aims to inspire travelers to plan their unique journeys.

KTO will also collaborate with prominent K-brands and provide up-to-date travel information to K-culture enthusiasts and prospective visitors, with the overarching goal of increasing travel to Korea in 2025.

Travelers can learn more about the campaign, explore curated travel content, and enter the sweepstakes by visiting the official campaign website: https://koreanow.us/

About Korea Tourism Organization:

Korea Tourism Organization (KTO) is an organization under the Ministry of Culture, Sports and Tourism (MCST) of the Republic of Korea. KTO is dedicated to promoting Korea as a leading, year-round tourist destination. Known for its fascinating history, vibrant culture, delicious cuisine, and friendly locals, Korea offers an array of experiences for all travelers. The country boasts an extraordinary blend of ancient traditions and modern innovation, with highlights ranging from serene Buddhist temples to Seoul’s cutting-edge skyscrapers.