• Parade Debut: Holland America Line will participate for the first time in the 99th Macy’s Thanksgiving Day Parade on November 27, 2025.
• Kinetic Float Design: The Alaska-themed float will feature the largest kinetic sculpture in Parade history, dynamically showcasing glaciers and wildlife.
• Celebrating Alaska Exploration: The event celebrates the cruise line’s nearly 80-year history of exploring Alaska, which began before the region became a state.
• Sustainable Seafood Focus: The float highlights the Global Fresh Fish Program, recognizing Holland America Line as the only cruise line certified in Alaska sustainable seafood.

Holland America Line is set to bring the majestic beauty of Alaska to a national audience with its debut float in the 99th Macy’s Thanksgiving Day Parade on November 27, 2025. This marks a wonderful tribute ahead of the cruise line’s nearly 80th anniversary of exploring the Great Land. The float is designed to transport the wonder of Alaska—its breathtaking glaciers, rich wildlife, and the tranquil majesty of Denali National Park—right into the heart of Manhattan.

What makes this float truly exciting is its cutting-edge design, featuring the largest kinetic sculpture in Parade history. This dynamic technology will animate elements like sculpted animals and glaciers, creating a memorable spectacle of motion and life that has never been seen before in the Macy’s Thanksgiving Day Parade. This visual masterpiece is a celebration of Alaska’s grandeur and Holland America Line’s commitment to the region, highlighted by its Glacier Guarantee and its acclaimed Global Fresh Fish Program. The program proudly supports local Alaskan fisheries, making the cruise line the first and only one certified in Alaska sustainable seafood.

Holland America Line’s president, Beth Bodensteiner, expressed that the float honors Alaska’s landscapes, spirit, and people, serving as an inspiration for travelers to experience the state’s beauty firsthand. The cruise line has a long history with Alaska, beginning its exploration before Alaska even achieved statehood. In its 79th season (summer 2026), six ships will offer a variety of itineraries, including the popular Cruisetours that combine a cruise with an overland journey to Denali and the Yukon—a unique offering from the cruise line. This new float is a delightful way to share the splendors of Alaska with the entire country.

For more information about Holland America Line, consult a travel advisor, call 1-877-SAIL HAL (877-724-5425) or visit hollandamerica.com.

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Holland America Line has been exploring the world for more than 150 years with expertly crafted itineraries, extraordinary service and genuine connections to the destinations. Offering a perfectly-sized ship experience, its fleet of 11 vessels visits nearly 400 ports in 114 countries around the world and has shared the thrill of Alaska for more than 75 years — longer than any other cruise line. Savour the Journey isn’t just a tagline, it’s a reinforcement that the cruise line provides experiences too good to hurry through, connecting travelers to the world and each other. Award-winning enrichment programming, entertainment and cuisine that brings each locale on board, including a revolutionary Global Fresh Fish Program, put Holland America Line at the forefront of premium cruising.