• New Partnership with Blond Amsterdam: Holland America Line has partnered with the Dutch homeware brand Blond Amsterdam to offer unique retail items onboard. It’s like Etsy.
• Dutch Heritage Homeware: The products feature colorful artwork in the blue-and-white Delft style, celebrating Holland America Line’s Dutch heritage.
• Fleet-Wide Availability: Items are currently available on select ships (Oosterdam, Nieuw Statendam, Eurodam, Volendam, Zuiderdam) and will be available across the entire fleet by the end of October 2025.
• Exclusive Bespoke Collection Coming Soon: An exclusive line of custom-designed Holland America Line themed Blond Amsterdam products will be available fleet-wide in early 2026.

Get ready to infuse your cruise experience with a delightful splash of Dutch charm! Holland America Line is joyfully celebrating its rich heritage by partnering with the beloved Dutch brand Blond Amsterdam, bringing their uniquely vibrant homeware designs right to the onboard retail shops. Imagine finding the perfect teacup, saucer, or kitchen accessory adorned with beautiful blue-and-white Delft-style artwork – it’s like taking a little piece of the Netherlands home with you after your incredible voyage!

This exciting collaboration is already making waves on select ships like the Oosterdam, Nieuw Statendam, Eurodam, Volendam, and Zuiderdam, and will soon be available across the entire fleet by the end of October 2025. Farah Barhorst, Holland America Line’s director of onboard revenue, perfectly captures the excitement, noting how this collection “beautifully showcases our Dutch heritage with a twist of colorful style.”

Blond Amsterdam, founded by the talented artists Femque van Geffen and Janneke Dröge, is all about spreading happiness through their cheerful and instantly recognizable illustrations. Their passion for creating joy shines through every piece, and soon, you’ll be able to discover even more magic! Holland America Line is eagerly anticipating a special, bespoke collection of mugs, saucers, tea cloths, and vases, all featuring exclusive Holland America Line artwork crafted in Blond Amsterdam’s signature style, set to debut fleetwide in early 2026.

This partnership is said to be “a wonderful way to connect with Dutch culture and bring a little bit of that radiant, joyful spirit into your home.” by Holland America Line, adding “It’s truly a fantastic new offering that promises to add even more smiles to your next cruise.”

Who is Blond Amsterdam?

Short Answer: gifts.
Blond Amsterdam started selling paintings and hand-painted tableware with colorful illustrations and playful, funny texts in 2001. Blond Amsterdam has been around for 24 years now and it hasn’t stopped at that one design. Many collaborations and permanent collections later, Blond Amsterdam is a hip brand that no longer only sells tableware but also cheerful greeting cards, school supplies, duvets, aprons and much more. With new collaborations, collections and new products every year, Blond Amsterdam continues to innovate and grow.