• The Open Wing Alliance (OWA) has paused its public campaign against Best Western Hotels & Resorts.
• Best Western has made significant progress on its global cage-free egg commitment, achieving a reported rate of approximately 70% cage-free eggs worldwide.
• The company demonstrated notable transparency by publicly disclosing its global percentage for the first time and committing to a pilot purchase of cage-free egg credits by early 2026.
• The pause is a reward for progress, but the OWA expects Best Western to publish a clear roadmap and complete the credit purchase by April 1, 2026.

The Open Wing Alliance (OWA), an influential global coalition dedicated to improving the welfare of chickens, has announced a temporary pause on its public campaign against Best Western Hotels & Resorts. This positive step comes in recognition of the hotel company’s meaningful and significant progress toward its worldwide cage-free egg commitment. Best Western has demonstrated excellent forward momentum, particularly over the past year.

In a great display of transparency, Best Western recently reported that approximately 70% of its eggs globally are now sourced from cage-free environments. This is a substantial leap, especially in regions like Asia and Latin America, where the cage-free rate climbed sharply from 40% to 70% in just one year. For the first time, the company has also publicly disclosed this global cage-free percentage and, in a groundbreaking move, committed to a pilot purchase of cage-free egg credits in the first quarter of 2026.

The OWA is encouraged by this progress, seeing Best Western now “back on track.” This commitment from a large, value-focused brand sets a positive example for other hospitality leaders like Radisson, Marriott, and Choice Hotels, demonstrating that investing in animal welfare is both feasible and necessary. The pause is a reward for Best Western’s transparency and good-faith efforts. However, the OWA remains focused on ultimate success and expects the company to publish a clear roadmap and complete its credit purchase by April 1, 2026, to fully satisfy its commitment to ending the abuse of chickens worldwide.