• Record Second Quarter: Florida welcomed a record 34.4 million visitors in the second quarter of 2025, the highest ever for that period.
• Strong Visitor Numbers: The majority of visitors were domestic (31.5 million), but overseas arrivals grew by an impressive 11.4%.
• Economic Driver: Tourism is a major economic engine for Florida, generating billions in tax revenue that supports local communities.
• Continued Growth: The state’s airports saw a significant increase in passengers, and hotel room demand also experienced positive growth.

Florida is once again celebrating its incredible popularity as a premier travel destination, having welcomed a record-breaking 34.4 million visitors in the second quarter of 2025. This wonderful achievement marks the highest number of visitors for any April-to-June period in the state’s history and beautifully underscores its enduring appeal to travelers from all over the world.

The Sunshine State’s success is a vibrant mix of domestic and international enthusiasm. The vast majority of visitors were from within the U.S., while overseas arrivals saw an impressive double-digit increase. The state’s airports were bustling with activity, and hotel demand saw a healthy rise, reflecting the strong and sustained interest in all that Florida has to offer. State tourism officials credit this wonderful momentum to Florida’s diverse attractions and its deep commitment to providing a safe and welcoming environment for every guest.

This tourism boom is fantastic news for the state’s economy, as the revenue generated helps to support local communities and services. With new marketing campaigns designed to showcase both iconic and lesser-known destinations, Florida is perfectly positioned for continued growth and another fantastic year.