• New Official Partnership: Emirates has become an Official Partner of the Women’s Rugby World Cup 2025, which will be held in England.
• Support for Match Officials: The airline will continue its sponsorship of World Rugby Match Officials, with its “Fly Better” kit to be worn by officials during all tournament matches.
• Commitment to Women’s Sports: This partnership underscores Emirates’ dedication to advancing women’s rugby and supporting the growth and visibility of women’s sports globally.
• Enhancing the Fan Experience: As part of the agreement, Emirates will have significant marketing exposure and will offer special ticketing and hospitality benefits for fans.

Emirates is proudly expanding its commitment to global sports by announcing an exciting new partnership with World Rugby, becoming an Official Partner of the Women’s Rugby World Cup 2025. This wonderful collaboration highlights the airline’s dedication to advancing the sport of rugby while championing the incredible growth and visibility of women’s sports on the world stage.

The partnership is a perfect match, aligning Emirates’ values of excellence and global connectivity with the flourishing world of women’s rugby. As the tournament prepares to captivate audiences across England, featuring 16 national teams competing for a newly introduced trophy, Emirates will be at the heart of the action. The airline will continue its long-standing support for match officials, with the Emirates ‘Fly Better’ kit being worn by officials in all matches, fostering the development of top-tier talent, including the rise of women in officiating.

Sir Tim Clark, President of Emirates Airline, and leaders from World Rugby have all celebrated this enduring relationship. They highlighted the shared ambition to elevate the sport and create stronger connections with passionate fan bases. Through this partnership, Emirates will enjoy significant brand presence and offer unique hospitality experiences, further enhancing the fan journey. This initiative is a beautiful testament to the power of sport to unite people and create lasting, positive impact.