Discover Jamaica’s Soulful And Scenic South Coast

Posted onAuthorChris Owen

  • New Documentary Series: The Jamaica Tourist Board has launched “Jamaica Is,” a six-part documentary to highlight the culture and attractions of the island’s South Coast.
  • Focus on Authenticity: The series goes beyond typical tourist spots to feature local communities, traditions, cuisine, and the natural beauty of areas like St. Elizabeth.
  • Encouraging Deeper Travel: The documentary promotes the idea of being a “traveler, not a tourist,” encouraging genuine connection with the local people and culture.
  • Upcoming Episodes: Future installments of the series will showcase other South Coast destinations, including Negril and Ocho Rios, on a monthly basis.

The Jamaica Tourist Board has beautifully unveiled a captivating new six-part documentary series, “Jamaica Is,” designed to showcase the vibrant and authentic treasures of the island’s stunning South Coast. This wonderful initiative invites travelers to look beyond the well-known beaches and immerse themselves in the rich culture, history, and traditions that define this special region. The series premiere, which is now available on YouTube, focuses on the picturesque parish of St. Elizabeth, highlighting its breathtaking landscapes like Lover’s Leap and YS Falls, its delicious local seafood cuisine, and its warm, welcoming communities.

“Jamaica Is” encourages a deeper, more meaningful travel experience, urging visitors to connect with the heart and soul of the island. The series introduces viewers to the genuine people who make the South Coast so unique, from local river guides to the artisans at the historic Appleton Estate, where the tradition of rum-making comes to life. Upcoming episodes will continue this inspiring journey, exploring the diverse facets of Negril and Ocho Rios. This documentary is a heartfelt invitation to discover the lesser-known gems of Jamaica, where every encounter is an opportunity to create lasting memories and connect with the island’s enduring spirit. It’s a fresh and inspiring look at a destination that offers so much more than just sun and sand.