Cunard’s New Voyages See Record-Breaking Global Demand

Posted onAuthorChris Owen

  • Record-Breaking Launch: Cunard’s 2027 program launch saw a 55% increase in nights booked compared to the previous year, with huge growth in the UK and North American markets.
  • High Demand for Luxury Suites: Bookings for the premium Queens Grill and Princess Grill suites more than doubled, indicating strong interest in Cunard’s most luxurious offerings.
  • Extensive New Program: The 2027-2028 schedule includes 195 new itineraries, visiting 115 destinations and 93 UNESCO World Heritage sites.
  • Expanded UK Departures: For the first time since 2018, three Cunard ships will offer round-trip voyages from Southampton, increasing the port’s capacity by 54%.
Cunard’s latest programme includes 195 new itineraries between April 2027 and January 2028

Cunard is celebrating an incredibly successful launch of its 2027 voyage program, with bookings showing a remarkable 55% increase in nights booked compared to the same period for the 2026 launch. This enthusiastic response from travelers highlights the enduring appeal of Cunard’s iconic blend of luxury, heritage, and exploration. The success was driven by strong demand from both the UK and North American markets, with bookings up nearly 50% and over 100% respectively.

A particularly bright spot in the launch was the exceptional interest in Cunard’s most exclusive accommodations. Bookings for the luxurious Queens Grill and Princess Grill suites surged by more than 100%, signaling a growing desire among travelers for the elevated space, service, and thoughtful details that define the Cunard Grills experience. The timeless allure of the Queen Mary 2‘s Transatlantic Crossings also continues to captivate guests from around the world.

The new 2027-2028 program itself is a testament to Cunard’s commitment to offering more choice and variety than ever before. It features 195 new itineraries visiting 115 destinations, including 93 UNESCO World Heritage sites and several maiden port calls. For the first time since 2018, three of Cunard’s Queens will offer round-trip voyages from Southampton, significantly increasing capacity from the UK. This successful launch beautifully sets the stage for a new chapter of unforgettable journeys.