• New Partnership: Holland America Line and Sony Electronics have launched a new collaboration for the 2025 Alaska cruise season.
• “Alaska Through Your Lens” Sweepstakes: The partnership includes a photo contest where guests can win prizes, including an Alaska cruise and a Sony camera package.
• Onboard Photography Experiences: An exclusive, hands-on photography class led by a Sony Artisan was hosted on one sailing, and a condensed version will be available fleet-wide.
• Enhanced Alaska Experience: The collaboration aims to enrich the guest experience by combining Holland America’s deep expertise in Alaska travel with Sony’s advanced photography technology.

Holland America Line is elevating its renowned Alaska cruise season to a new level of excellence through an exciting new collaboration with Sony Electronics. For the 2025 season, guests will have a wonderful, immersive opportunity to capture the awe-inspiring landscapes and majestic wildlife of the Last Frontier with professional-grade tools and expert guidance. This partnership beautifully blends Holland America’s 75 years of Alaska expertise with Sony’s cutting-edge imaging technology to create an unforgettable journey.

A highlight of this collaboration is the “Alaska Through Your Lens” photo sweepstakes, which invites guests to share their best shots for a chance to win fantastic prizes, including a Holland America Line Alaska cruise for two and a premium Sony Alpha camera package. To further enhance the experience, Sony recently hosted an exclusive pop-up photography class aboard the Zaandam, led by a Sony Artisan. This hands-on session provided guests with professional insights and the chance to use state-of-the-art equipment to capture their adventure. A condensed version of the class will also be available in staterooms across the fleet.

This partnership is a perfect match, combining Holland America’s unparalleled access to Alaska’s glaciers and wildlife with Sony’s mission to help people capture the beauty of the world. As Kacy Cole, chief marketing officer at Holland America Line, noted, this collaboration helps guests capture Alaska’s natural beauty and creates experiences “too good to hurry through.”